[Source: TB Communications press release]
SONAX, INDYCAR FORM PARTNERSHIP WITH ‘SONAX PERFECT FINISH AWARD’
TO PAY SPECIAL BONUS IN THREE DOUBLEHEADER RACES IN 2013
Premium Car Care Products Named Official Automobile Detail Partner of INDYCAR
INDIANAPOLIS, Ind. (May 7, 2013) – INDYCAR announced today that SONAX, a leading manufacturer of premium car care products worldwide, has been named its Official Automobile Detail Partner.
SONAX is expanding its motorsports involvement with its INDYCAR partnership. It currently serves as an official team supplier of Red Bull Racing, the championship Formula One organization.
Under the new partnership, SONAX will sponsor the SONAX Perfect Finish Award during the 2013 IZOD IndyCar Series. The SONAX Perfect Finish Award is a contingency prize tied to the series’ three doubleheader event weekends this year at Detroit’s Raceway at Belle Isle Park, Toronto’s Exhibition Place and Houston’s Reliant Park. The SONAX Award will coincide with launch of SONAX’s new Perfect Finish polish.
SONAX will award $50,000 to a driver who wins both feature races during any of the doubleheader weekends. If a driver does not win both races in any weekend, the $50,000 prize will carry over to the next doubleheader weekend. If a driver does not win both Detroit events, the award will jump to $100,000 in Toronto for a driver who wins both races. If no driver captures both features at Toronto, the SONAX Perfect Finish Award will be worth $150,000 at the Houston weekend.
“This partnership with SONAX adds another industry-leading company to INDYCAR’s portfolio of partners,” said Greg Gruning, INDYCAR’s executive vice president, corporate business development. “The fact that SONAX chose INDYCAR as the place to expand its motorsports involvement shows the international reach of the IZOD IndyCar Series brand.”
In addition to the new INDYCAR partnership, SONAX will activate special retail activities featuring show cars and driver appearances at selected Sam’s Club locations beginning at the Indianapolis 500. Other activation plans include working with selected venues on creating car corrals during race weekends to target automotive enthusiasts and collectors.
“SONAX is very happy to partner with the IZOD IndyCar Series for 2013,” said Rob McCrary, managing director for SONAX U.S.A. “INDYCAR’s racing presence brings another avenue to our customer base, while continuing SONAX’s corporate marketing path through motor racing. We are also very excited to sponsor the SONX Perfect Finish award for the 2013 IndyCar season. It is a great opportunity to not only help promote the Double Header weekend races, but also our Perfect Finish Polish, the best one-step car polish in the market today.”
The SONAX brand’s history goes back to the beginning of the last century. In Neuburg, Germany, from as early as 1905, the great grandfather of the present owner, extracted siliceous earth – an extremely fine mineral which was used in many domestic polishes. After the war, a silver polish was developed and marketed under the name “Sona.” The idea of creating a car polish was born.
SONAX offers a highly competitive and extensive range of products for the cleaning and care of vehicles. SONAX establishes a brand as a manufacturer and supplier of environmentally pro-active and innovative products.