Andretti Sports Marketing Wisconsin, led by INDYCAR team owner Michael Andretti, will promote the Milwaukee IndyFest at the Milwaukee Mile on June 15-16.
The Father’s Day weekend festival will be headlined by an IZOD IndyCar Series and a Firestone Indy Lights race.
“Andretti Sports Marketing is excited about promoting IndyFest at the Milwaukee Mile,” said Andretti Sports Marketing CEO Michael Andretti, who visited Milwaukee’s Victory Lane five times as a driver and three times as a team owner. “It’s a historic track in a great city, and it’s a place that has always been a favorite for my family. But, more importantly, it’s an ideal track for Indy cars and always produces exciting racing for the fans.”
Kevin Healy has been named Managing Director of Milwaukee IndyFest. Healy, a 30-year veteran of the airline industry, most recently served as Senior Vice President of Marketing and Planning for AirTran Airways, a long-time sponsor of Andretti Autosport teams.
“When Michael asked if I would like to help bring IndyFest to the Milwaukee Mile, I jumped at the chance,” Healy said. “Milwaukee is a great city and I’ve always thought the racing at the Milwaukee Mile is some of the most exciting on the IndyCar circuit.
“Our goal is to make this more than a race by creating a festival environment with some unique fan interactions and experiences, a great concert and a celebration of the history of the Milwaukee Mile. We will announce more events in the coming weeks.”
Tickets will go on sale March 1, but fans who would like more details or to be notified when the tickets are available can sign up at www.MilwaukeeMile.com.
“It is essential that we keep the Milwaukee Mile’s legacy alive, and we stand committed to continuing its Indy car racing heritage,” INDYCAR CEO Randy Bernard said. ”We know there are passionate INDYCAR fans in Wisconsin that want to see a successful event at the track. Together with Andretti Sports Marketing, we can deliver great racing at a great value to the loyal fans in the area while adding to the storied history of the Mile.”