Engage Mobile Releases Video “The Art of the Verizon IndyCar Pit Stop” with RLL Racing’s National Guard Honda

IndyCar, IndyCar News/Releases, IndyCar team PR — By on May 7, 2014 8:42 am
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[Source: Rahal Letterman Lanigan Racing PR]

INDIANAPOLIS | May 7, 2014 — Ten members of Rahal Letterman Lanigan Racing (RLL), a premier team competing in the Verizon IndyCar Series, made history April 30 as they tested the latest technology from Google Inc. — Google Glass — at the famed Indianapolis Motor Speedway. Viewers can step inside the world of racing with the crew today, as Kansas City, Mo.-based Engage Mobile Solutions releases the real-time video, which features RLL driver Graham Rahal, co-owner and Indy 500 winner Bobby Rahal, and the RLL Racing team’s pit crew.

The video uses cutting-edge technology to tap into the exciting world of motorsports via wearable computing. Rahal Letterman Lanigan Racing worked with Engage Mobile, to capture key moments inside the action of an Indy car on the track and a tightly choreographed Indy car pit stop.

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“At Rahal Letterman Lanigan Racing, we are always looking to leverage the latest technology for our National Guard Honda program,” said Bobby Rahal, Indy 500 winner and co-owner of RLL. “We were excited to work with Engage Mobile to experiment with the latest wearable technology from Google before it is available to the general public.”

The video showcases the “real time” perspective of Graham Rahal and highlights other members of the pit crew as they scramble to provide a full pit stop including tire change and refueling in mere seconds.

“Racing is all about shaving hundredths of a second from your lap time and pit stops, and our team is looking for every opportunity to get better and faster,” said Graham Rahal, driver of the No. 15 National Guard Honda. “The video allows the public a personal view of our fast-paced world and allows us to look for ways to become even better.”

“It was a delight to work with RLL Racing -– one of the top teams in the Verizon IndyCar Series – at the most famous track in the world,” said Matthew Barksdale, president of Engage Mobile Solutions. “We are always looking for ways to help companies use mobile technology to drive their business, and RLL is a great example of a company looking to gain a competitive advantage through the use of technology.”

Google Glass, a wearable computer with an optical head-mounted display, provides information in a smartphone-like, hands-free format. This innovative new technology allows users to interact with the Internet via natural language voice commands to perform tasks like navigation, accessing the Internet, texting, taking pictures, and shooting videos. Google Glass has been developed by Mountain View, Calif.-based Google Inc. in the Project Glass research and development phases. Google Glass is an experimental product that will not be made available to the general public until later in 2014.

Engage Mobile is working with Google to develop software and explore unique applications of Glass like compiling the Rahal Letterman Lanigan Racing video project at the Indianapolis Motor Speedway.

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