Posts Tagged ‘Verizon IndyCar Series – Marketing’
Toronto: A case study in race promotion
Steph looks at some of the pre-season advertising choices made by Green Savoree Promotions in Toronto and the opportunities that were missed as a result.
Fixing IndyCar, part 5: Telling the world
Steph wraps up her series on Fixing IndyCar with a few final points and a dose of optimism.
Fixing IndyCar, part 4: Connecting with fans
Steph takes IndyCar to task on the ways it has failed its current fan base and the steps it could take to repair the relationship.
Fixing IndyCar, part 2: Creating heroes
In part 2, Steph examines what’s missing most from the IndyCar experience: the hearts of the drivers.
Fuzzy’s to sponsor INDYCAR Triple Crown
[INDYCAR PR] Fuzzy’s Ultra Premium Vodka will be the major sponsor for the 2013 IZOD IndyCar Series “Triple Crown,” featuring the Indianapolis 500, Pocono INDYCAR 400 and the MAVTV 500.
Fixing IndyCar, part 1: Defining the sport
Steph presents the first part in her series on how IndyCar can regain its footing on the world stage — by knowing and defining its own reason for being.
2013: The year that will decide it all
Steph points at some of the more subtler signs that IndyCar is in deeper trouble than many people think.
What INDYCAR needs most: Hinch for the win
John considers how INDYCAR as a whole could benefit from a W by the Mayor of Hinchtown.
COUNTERPOINT: Should INDYCAR promote its own events?
In this edition of COUNTERPOINT, Paul and Steph argue whether INDYCAR should take over promotion of IZOD IndyCar Series races.
Food Network star Guy Fieri to drive Indy 500 pace car
[IMS PR] Restaurateur, best-selling author and host of the Food Network’s hit show “Diners, Drive-ins and Dives” Guy Fieri will drive the 2013 Chevrolet Corvette ZR1 Pace Car.
INDYCAR to offer races on YouTube
[INDYCAR PR] INDYCAR announced today that it will offer IZOD IndyCar Series races to fans for the first time ever on the INDYCAR YouTube channel.
Simraceway to create official INDYCAR game
[Ignite Games PR] Ignite Game Technologies (“Ignite”) and the IZOD IndyCar Series today announced the Silicon Valley-based video game company will develop the next official IndyCar game and release it on its online racing platform, Simraceway