Andretti Sports Marketing partners with producers of Milwaukee’s Summerfest

IndyCar News/Releases, IndyCar team PR — By on January 17, 2013 9:53 am

[Source: Andretti Sports Marketing press release]


Andretti Sports Marketing Announces Partnership with World Music Festival, Inc.

Support for Milwaukee IndyFest and collaboration on additional music and entertainment events

Milwaukee, WI (Jan. 17, 2013) – Andretti Sports Marketing understands the importance of strong partnerships to the success of any event. We are proud to announce a new multi-tiered partnership with Milwaukee World Festival, Inc., producers of Summerfest, “The World’s Largest Music Festival” and the cornerstone of Milwaukee’s calendar of festivals. This new partnership will encompass both support for Milwaukee IndyFest and a broader collaboration on music and entertainment at Andretti Sports Marketing events around the world.

“Summerfest is the festival we aspire to emulate, they have a done such a fantastic job for so many years, that it is a natural and ideal new partner for Milwaukee IndyFest,” said Kevin Healy, Managing Director for the Milwaukee IndyFest. “We have a shared vision for building on the success of the inaugural Milwaukee IndyFest and creating a premier sporting and entertainment festival over the next several years that Milwaukee will be proud of.”

Milwaukee World Festival, Inc., will serve as the principle music agent for Andretti Sports Marketing and its clients for motorsports events, as well as the various promotional campaigns, product activations and other live events produced by the company.  In addition, Milwaukee IndyFest will work closely with Summerfest to develop local sponsorship, ticket sales and promotions.

“The world of music and motorsports go hand-in-hand. This partnership provides an opportunity to lend and leverage Milwaukee World Festival, Inc.’s experience and expertise in marketing and music production to Milwaukee IndyFest and Andretti Sports Marketing in our home market and beyond,” stated Don Smiley, President and CEO of Milwaukee World Festival, Inc. “Our goal is to continue to build valuable alliances like this one and to enhance Milwaukee’s event landscape by strengthening Milwaukee IndyFest which furthers our community’s quality of life.”

This Father’s Day weekend (June 14-15) the Milwaukee IndyFest will return to the historic Milwaukee Mile marking the 110th Anniversary of the one-mile oval located on the grounds of the Wisconsin State Fair Park.  For more information on the Milwaukee IndyFest, please visit:

About Milwaukee World Festival, Inc.

Milwaukee World Festival, Inc. is a 501(c)(3) charitable corporation responsible for planning, promoting and producing Summerfest, “The World’s Largest Music Festival”.  Additionally, Milwaukee World Festival, Inc. maintains and develops the 75-acre Henry Maier Festival Park and hosts a variety of ethnic and cultural festivals, walks, runs, concerts and other events for approximately 1.4 million patrons each year.  For more details visit .  Summerfest 2013 will take place June 26 – 30 and July 2 – 7, from Noon until Midnight and will be closed Monday, July 1.  Following its 1968 debut, Summerfest has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, bringing the music industry’s hottest stars, emerging talent and local favorites along with approximately 900,000 people from Milwaukee and around the world together each year for an unforgettable live music experience.  During the festival, the spotlight shines on 700 bands, 11 stages, delectable food and beverages and interactive activities, all in a world-class setting.  Patrons can also enjoy Miller Lite, the Official Beer of Summerfest. For more details, visit, or Twitter: @Summerfest.

Andretti Sports Marketing Wisconsin, LLC.

Andretti Sports Marketing Wisconsin, LLC is a subsidiary  of Andretti Sports Marketing, LLC. Based in Indianapolis with regional offices in Toronto, New York and Fort Lauderdale, Andretti Sports Marketing, LLC manages turn-key marketing solutions for its professional sports marketing clients. Led by racing legend Michael Andretti, Andretti Sports Marketing collaborates with MDC Partners’ agencies, blending a winning formula for corporations within the sports marketing industry and to provide a seamless North American activation footprint. For more information, visit

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