Dollar General returns to Sarah Fisher for Indy 500

IndyCar News/Releases, IndyCar team PR — By on April 24, 2012 3:27 pm
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[Source: Sarah Fisher Hartman Racing press release]

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INDIANAPOLIS, Tuesday, April 24, 2012 – Sarah Fisher Hartman Racing proved it was a force to be reckoned with when the team won at Kentucky Speedway last fall with Dollar General onboard as a sponsor. The two will join forces again for one race in 2012 where the stakes will be higher– the Indianapolis 500.

“Dollar General is excited to once again partner with Sarah and her team for the Indy 500 in the 96th running of this iconic race,” said Rick Dreiling, CEO of Dollar General. “We look forward to having Dollar General represented in the “Greatest Spectacle in Racing.”

With its win at Kentucky Speedway in October 2011, SFHR was the last IZOD IndyCar series team to win on an oval. The team is eager to return to its home track with Dollar General.

“I am honored to welcome Dollar General back to our team for the Indianapolis 500,” said Sarah Fisher, owner of SFHR. “The privilege we have to continue the relationship with a company that stood behind us during the tough times at the start of our team means a great deal to me. This opportunity is a direct result of the fantastic relationships SFHR maintains with its partners.”

With only 21 full-time employees, SFHR is a small team staking out a name for itself amongst the heavyweight teams of the IZOD IndyCar series. In the first three races of the year the team has been consistently quick on track and shown that it can do more with less.

In only his third start with Sarah Fisher Hartman Racing, driver Josef Newgarden started on the outside of the front row for the Toyota Grand Prix of Long Beach. Newgarden is eager to return to the Indianapolis Motor Speedway, where he won the 2011 Freedom 100 in Firestone Indy Lights.

“Indianapolis is such a challenge,” Newgarden said. “You can go around that track 200 times and learn something new about your car or yourself as a driver on each lap.”

Newgarden should feel right at home in a Dollar General car as his hometown of Hendersonville, Tenn. is a neighboring suburb to Goodlettsville, Tenn., where Dollar General’s headquarters are located.

For the month of May, the No. 67 car driven by Josef Newgarden will feature a livery with the familiar black and yellow Dollar General colors that Sarah Fisher Hartman Racing fans are used to seeing.

“It will be exciting for our fans to once again see the black and yellow No. 67 attempt to bring home a victory at the Indy 500,” said Sarah Fisher.

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