Posts Tagged ‘Verizon IndyCar Series – Marketing’
Toronto: Steph’s Saturday thoughts
Steph shares her observations from Saturday’s events at the Honda Indy Toronto.
China? Qatar? Give us a break
Terry Angstadt said recently on 1070 The Fan that IZOD IndyCar Series fans can expect to see races added to the schedule in relatively short order from two of the following locations: Brazil, Mexico City, China, and Qatar. Here’s why the latter two destinations are very bad ideas.
Get the most from your @INDYCAR #Twitter experience
Find out what the Twitter hype is all about and how to get involved.
INDYCAR’S new Race Control a slap in the face to fans
The last couple of days have demonstrated exactly how dire the situation is for INDYCAR with regard to the removal of online streaming for 2011 IZOD IndyCar Series coverage. It’s embarassing for Versus, it’s embarassing for INDYCAR, and it’s a complete insult to the sport’s most diehard fans.
Vegas challenge presents INDYCAR with marketing options
Randy Bernard announced on Tuesday that a $5 million prize is on offer to any non-IndyCar driver who can beat the entire field of Series regulars at Las Vegas. If all of these takers pan out, INDYCAR could have a near-impossible task at hand in having to narrow the list down to five challengers.
Super Bowl better value than IndyCar — or is it?
While it seems obvious that Super Bowl commercials are a better bang for the buck than IndyCar sponsorship, a long-range view may yield slightly different results.