Posts Tagged ‘IZOD IndyCar Series – Marketing’
The last couple of days have demonstrated exactly how dire the situation is for INDYCAR with regard to the removal of online streaming for 2011 IZOD IndyCar Series coverage. It’s embarassing for Versus, it’s embarassing for INDYCAR, and it’s a complete insult to the sport’s most diehard fans.
Randy Bernard announced on Tuesday that a $5 million prize is on offer to any non-IndyCar driver who can beat the entire field of Series regulars at Las Vegas. If all of these takers pan out, INDYCAR could have a near-impossible task at hand in having to narrow the list down to five challengers.
While it seems obvious that Super Bowl commercials are a better bang for the buck than IndyCar sponsorship, a long-range view may yield slightly different results.