Posts Tagged ‘IZOD IndyCar Series – Marketing’
New bonus announced for doubleheader weekends
[INDYCAR PR] SONAX, named Official Automobile Detail Partner of INDYCAR, has announced that it will award a cash prize to any driver who can win both races in a doubleheader weekend at Detroit, Toronto, or Houston.
COUNTERPOINT: Should IndyCar adopt the Nation’s Cup?
With three different countries represented at the top of the three podiums thus far in 2013, could it be time for the IZOD IndyCar Series to adopt the Nation’s Cup? In this week’s Counterpoint, Paul and Steph take sides as they give the issue a closer look.
NBC Sports Network outlines 2013 IndyCar coverage, will add streaming
[NBCSN PR] NBC Sports Network has announced the details of its 2013 IndyCar season coverage, including the addition of live streaming later in the year.
Friday’s announcement at IMS: What’s in store?
The contributors at More Front Wing take some guesses — some educated, some not so much — at what Friday’s announcement at Indianapolis Motor Speedway may be about.
Youth ticket discounts are an investment in the future
Steph feels that dropping the youth ticket prices for IndyCar races is a very wise move and should be done at as many events as possible.
Off-the-cuff reactions to the BCG report
Jenna Fryer at the Associated Press has acquired a copy of Boston Consulting Group’s report to the Hulman-George family. Here, Steph offers her off-the-cuff reactions to some of its key recommendations.
Canadian IndyCar TV coverage details released
[INDYCAR PR] Sportsnet, IndyCar’s new television partner in Canada, has outlined its plans for coverage this season. Paul Tracy will provide colour commentary on the broadcasts for three events.
Toronto: A case study in race promotion
Steph looks at some of the pre-season advertising choices made by Green Savoree Promotions in Toronto and the opportunities that were missed as a result.
Fixing IndyCar, part 5: Telling the world
Steph wraps up her series on Fixing IndyCar with a few final points and a dose of optimism.
Fixing IndyCar, part 4: Connecting with fans
Steph takes IndyCar to task on the ways it has failed its current fan base and the steps it could take to repair the relationship.
Fixing IndyCar, part 2: Creating heroes
In part 2, Steph examines what’s missing most from the IndyCar experience: the hearts of the drivers.
Fuzzy’s to sponsor INDYCAR Triple Crown
[INDYCAR PR] Fuzzy’s Ultra Premium Vodka will be the major sponsor for the 2013 IZOD IndyCar Series “Triple Crown,” featuring the Indianapolis 500, Pocono INDYCAR 400 and the MAVTV 500.